Face It. Claim It. Become It.
You've built the life you struggle to enjoy.
That's fixable.
Your business might be fine. Or not. Your relationship might be fine. Or not. There’s more available, and you’ve hit your limit.
As seen in / heard on
who's asking
The man this is built for
He’s built something real – a business, a career, a family. By most visible measures, it’s working.
For some, that’s still true underneath. Nothing’s obviously broken. He just knows there’s more in him than he’s using, and he can’t quite see what’s keeping it locked up.
For others, the gap has started to show. Doing a lot, carrying a lot, quietly wanting more – more space, more freedom, more room to breathe.
Construction, business owner, project manager, dad running on the leftovers of his own energy – the job title doesn’t matter. What he’s carrying does.
Your Way Here
However you got here
You might think this is about work. Maybe the business has hit a ceiling. Maybe you’re the bottleneck holding the whole thing up. Same frustrations on repeat, same opportunities you keep missing. Fair enough – keep reading, because it usually goes further than the business.
You might think it’s you, it’s home, the relationship. Maybe something’s off with your partner. Maybe your kids aren’t getting your best, there but not really there. Maybe you’re feeling stuck. Fair enough – same thing applies. It usually goes further than home too.
Wherever you started, it’s the same man underneath, and the same pattern, just showing up in a different room.
the real problem
Most men don't have a clarity problem. They have a courage problem.
You already know something’s off. If you can’t face the honest reality of your situation, you can’t change it – that’s where the courage comes in. Delaying doesn’t make it cheaper. It compounds.
All prices in NZD.
Find the right room
Zeus Black
Zeus Black
For the man who leads well and knows something’s still not right.
There are levels in front of you, just out of reach. Zeus Black is the room for business owners running 2M-20M who are closing that gap – eight men max, application only, working at the highest level with the best men doing this work. Two in-person gatherings a year, direct access to Mike throughout the year.
$50,000/year or $4,500/month
Zeus Inner Circle
Zeus Inner Circle
The 12-month room for men leading at any level – business owners with smaller teams, senior leaders, principals, men carrying real responsibility without necessarily owning the business. Full methodology, monthly group calls, real support, challenge, and accountability. Same standard as the room above it, a broader peer group, without the application bar or the price tag.
$2,500/month or $28,000 upfront
Business Diagnostic
The Choke Point Team Diagnostic
For the Accidental CEO and his leadership team. You built something real. The same problems keep showing up wearing different clothes. Most ‘people problems’ are leadership problems – and leadership problems are costing you profit you can’t see yet. Or maybe you can. Either way, this is the day you find out exactly what, and what to fix first.
$11,000
Wilderness Experience
Hunt & Gather
Three days in the Central Otago backcountry. No signal, no performance, nowhere to hide. For the man who needs to get out of his own head, back into his own body, and back in touch with what actually matters. One spot left – September 2026.
$5,770
Everyday Legends Academy
ELA
Six months, small group, a structured programme – the entry point into this work for the man who’s ready to go deep but not ready to commit to a year-long room. You move through the program and curriculum together, built to get you moving fast and lay solid foundations.
$7,400
Something a bit different going on? Not everyone fits neatly into one of these. If that’s you, get in touch and we’ll work out what actually fits
This is the work
Face it. Claim it. Become it.
Face it
The honest reckoning. What's actually running you, where it came from, and what it's been costing you - looked at straight, so it can be dealt with instead of carried for another year. Not self-help. Not journaling.
Claim it
Once the old story loosens its grip, what do you actually want? Not the answer you give at dinner parties. The real one - the life you'd choose if you weren't performing for anyone.
Become it
Not adding something new. Putting something down. What's left is a man you can actually respect - accolades or not, whatever anyone else thinks - built on who you are instead of who you performed to look like.
In their words
What changes when the work actually lands
"Helped me jump back in the driver's seat of my own life."
"Even friends have noticed changes in how I hold myself and the confidence I've grown."
"Like a surgical knife cutting through the root of the issue."
"One of my favourite things to do now is to walk my daughter to school every day. That's pretty ordinary. I love it."
"One of the best choices I have ever made — and I have a PhD, so that's saying something."
"A brotherhood - and some massive "aha" moments."
"Much deeper connection with my wife. Purposefulness as a father. Purposeful actions at work."
"I've just recommitted to another twelve months of Zeus - I believe 100% in Mike and his ways."
"Where he used to let everyone else's opinions impact his decisions, he now has strong values to draw upon."
MARK'S PARTNER'S VIEW
"I said to him the other day that Zeus is the best investment he's ever made — and I stand behind those words.
Listen now
Everyday Legends Podcast
Real stories from men, straight advice, and insight for building better connections.
"Mike's content has helped me reconsider the way I've lived."
"Learn about the intent behind actions, and real growth."
"Insightful and empowering. Playful yet powerful."
"If you want help figuring out yourself, you won't regret it."
The person behind the work
Hey, I'm Mike.
14 years coaching men. 3,000+ across 20+ countries – Accidental CEOs, business owners, the men running businesses, families, lives. Author of Unleash Your Alpha. Based in Hawke’s Bay, NZ.
Business is working. Home isn’t – or it’s fine, but something’s missing and you can’t name it. A pattern that keeps repeating. The way your life looks doesn’t match how it feels. It’s not your discipline. It’s not your strategy. It’s your biases, your blindspots, your bullshit. That’s what I work on.
Solid all the way through.
The man inside can match the life outside.
Start with the newsletter, or take 7 minutes on the free Choke Point Profile. Either way, you’re in the right place.